(Image source from: Radiant Orchid is the color of 2014})
Pantone, the world-renowned authority on color and color providers have declared the shade for 2014. And the color of the year 2014 is the expressive, creative and embracing Radiant Orchid.
Be prepared to see, Radiant Orchid, a captivating, magical and enigmatic shade of purple, dominate everything - from fashion to beauty to interiors and more next year.
Pantone made its annual pick by surveying fashion executives as well as trends in travel, music, movies and even technology to deduce 2014's big color.
Following the declaration, manufacturers will jump on the bandwagon and slap the year's hot, new color on their products in an effort to punch up their line ups.
Marshal Cohen, fashion and retail analyst with the NPD Group, said this is a common tactic for companies that want to add a new sheen to their products to make them seem more exciting.
"The easiest way for the brands and retailers to create something new, is just to create color," said Marshal Cohen, fashion and retail analyst with the NPD Group. "As we enter into a new era for consumers that have higher demands and higher expectations, color plays a very important role."
"Half the people don't even know how to turn the [appliance] on, but it comes in a radiant color, so they buy it anyway," Cohen added. "Don't be surprised if a vacuum cleaner comes out in this color."
The color for 2013 was emerald, which "served as a symbol or growth, renewal and prosperity."
AW: Suchorita Dutta Choudhury