On the occasion of Vijay Deverakonda’s birthday, the Kushi movie team released the first single "Na Roja Nuvve" lyrical version from the film. The song is truly romantic with some tricky lyrics. Samantha and Vijay’s chemistry was presented wonderfully in the song. The Na Roja Nuvve song was shot in the beautiful locations of Kashmir.

Hridayam fame Hesham Abdul Waham gave vocals and composed the song. The director of the film, Shiva Nirvana has penned the tricky lyrics of the song. Samantha was introduced as Muslim and was mentioned as begum in the song as well. The first lyrical video created the magic of love for Kushi film. Mythri Movie Makers is producing this romantic tale, which is scheduled for September 1st release.