"It is an honour for me to be here as I have lived the philosophy of National Geographic forever. I look forward to take Nat Geo viewers through the various aspects of the campaign, encouraging them to unlock their minds along the way," said Abraham.
It is a complete 360 degree campaign that includes TVCs, print and outdoor, and lays a lot of emphasis on digital. Abraham himself is active online, replies to tweets and FB messages. All the campaigns will be mostly about dropping boundaries, prejudices and perceptions. The channel will activate Abraham in different shows, as and when they happen. Next up will be ‘Supercars’, which suits John Abraham’s liking for fast vehicles.
