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Megastar Chiranjeevi spent two years on his magnum opus Syeraa which ended up as one of the biggest hits in Telugu cinema. He signed a social drama in the direction of Koratala Siva but the project got delayed by months. There were speculations that Chiranjeevi was losing weight and several sets were erected. But here we are with the real reason. When Koratala Siva narrated the script, Chiranjeevi was bowled away with one of the roles and he was the one who offered it for Ram Charan.

With Charan busy with RRR, Chiranjeevi and Koratala Siva decided to wait for months instead of going with another actor. Chiranjeevi says that Charan's role is the major highlight of the film and will stand as one of the best ones in his career. Charan will have a screen space of 30-40 minutes and he will dominate the show completely. Charan is expected to join the sets from May this year. Chiranjeevi in this while will complete the other portions of the film. Trisha is the leading lady and Acharya is the title considered for the project.

Konidela Production Company and Matinee Entertainments are the producers. The film is aimed at August release this year.