Value addition to customers at no extra cost has been the trend of Big Bazaar from Day one. Initially `Sabse Sasta’ program generally in the first week evoked excellent response.
The Big Bazaar has created a niche for itself in the metro markets. And the food bazaar section is closing its nearest competitors by length. In its latest endeavor to get more near to the customers the Future Group, owners of the Big Bazaar brand plans to do value addition at no extra cost. This new facility extended by the group was initially trial run at the Bangalore out let. Subsequent to the success by consumer loyalty the group plans to launch the same in its other twelve outlets in the metros.
As per the new scheme rolled out by the giant are such services, including de-seeding pomegranate, grating coconut as well as cutting pineapple and jackfruit on the spot. "The idea is to take care of all the pains of cooking, to reduce the negative labour that families do not typically reward the women for," says Ashni Biyani, Director of Future Ideas, the innovation and incubation cell of Future Group.
"The consumer is familiar with modern retail and is willing to move to the next level," adds Future Group Founder and Group CEO Kishore Biyani's only child. The latest idea shall keep the invading international FDI groups at bay for the group.
Well market analysts fore cast that the move will help the brand much in building a sound loyalty base. In its trail run Big Bazaar has a team of 'sevaks' at the Rajaji Nagar store, which opened doors on Wednesday, to offer different kinds of additional services. If it's vegetables, they can be diamond cut, in cubes, for salad or sambar as per choice and zipped into a bag or chutneys can be whipped up.
The store also has a tailor to stitch curtains and a vendor to dry clean carpets and provide after sales services for electronics. Future Group has also opened an office for citizen service centre Bangalore One, which allows consumers to pay utility bills within the store.
With grain, the store allows the consumer to buy, for instance, a kg of multi-grain such as wheat, jowar and bajra. Once billed, the consumer has the option of getting it ground, kneaded into dough and even made into chappatis either for the full weight or in parts. (With inputs from internet: AarKay)
