On Tuesday, Eicher Motors' two-wheeler arm Royal Enfield announced it has launched new Bullet 500, priced at Rs 1.54 lakh on-road, Delhi.

"The iconic Bullet motorcycle gets a new lease of power today with the launch of the Royal Enfield Bullet 500 in India," the company said in a statement.

Furthermore, it added that the 500 cc motorcycle will be available at Rs 1,53,855 (on road price for Delhi) and it will be launched in a phased manner across the country.

As a matter of fact, initially, the bike will be launched in Punjab, Haryana, Chandigarh, Delhi-NCR and Kerala that have traditionally been the best markets for the Bullet.

According to Royal Enfield Senior Vice President (Sales and Marketing) Shaji Koshy, the Bullet 500 is a much-awaited model and while designing the bike for the Indian market, they worked with the preferences of our special Bullet-loving audience here. He continued saying that the Bullet is the oldest motorcycle in continuous production with a fiercely loyal customer base across the world.

As a concluding fact, it comes with a host of new features such as front disc brakes, rear gas shock absorbers, telescopic front suspensions, pillion backrest and an electric start. 

It's all about royal strength!

(AW:Samrat Biswas)