(Image source from: })

Kamal Haasan so far refused to endorse any brand almost five decades. He was seen only in public service announcements. But now, for the first time the 60-year-old actor will be seen in a television commercial.

On Wednesday, Kamal Haasan will be shooting his first television commercial on the Chennai outskirts for Pothys, a popular textile brand.

S Ramesh, Pothys managing director, spoke about the endorsement and said that for the last two years, the deal had been in making. “We have been constantly in touch, but Kamal Haasan took his time to decide. He will be endorsing the entire Pothys brand.”

Mr. Ramesh denied going into the details regarding Kamal Haasan’s remuneration for endorsing the brand. As per the schedule, the advertisement will hit TV screens on the day of Diwali. Krishnakumar Ramkumar would be directing the advertisement.

Mr. Ramkumar said, “Kamal will wear a smart suit for the advertisement, which will be shot in a resort on the outskirts of Chennai. We are talking to composer Ghibran to do the background score.”

Ramkumar also added that the highlight of the commercial is the similarity that has flourished for decades between the two brands, Pothys and Kamal Haasan.

A source close to Kamal Haasan revealed that the popular actor will be picky while endorsing other brands, when asked if this is a one-off instance. Kamal is busy in 2015 with two movies releasing back to back. They are Uttama Villain that released in May and Papanasam in July. Kamal is also witing for the release of Thoongavanam, his upcoming film. Thoongavanam stars Trisha and Prakash Raj. It is scheduled to release on the day of Diwali.

-Sumana