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YouTube has launched an affiliate shopping program in India. It allows creators to directly tag and promote products from major companies like Flipkart and Myntra and earn commissions on their live streams, videos and short-form videos. This app allows users to discover and purchase items recommended by their favorite YouTubers without leaving the platform. The Partner Program aims to strengthen the relationship between creators and viewers by providing an additional revenue stream in addition to traditional advertising revenue, YouTube Premium and brand partnerships. This partnership offers companies like Flipkart and Myntra a dynamic way to showcase their products and engage with their audience through videos.

Underlining that the app will have a massive impact on video commerce, Flipkart Group Senior Vice President Ravi Iyer said it will "increase customer engagement by enabling product discovery by YouTubers." The positive response from consumers has led both companies to focus on social and video commerce. A perfect fit for India's rapidly growing digital shopping ecosystem, YouTube Studio encourages destination creators to access the app and simplify the process of tagging and promoting your products in a variety of video formats, including live streaming, VOD and short-form videos for your audience to enjoy can buy. Browse tagged products on the retailer's website in the Products section and descriptions.

As India's creative economy grows and consumers increasingly rely on digital video to purchase niche products, the YouTube Partner Program meets these evolving needs. According to YouTube, more than 65 percent of Indian consumers trust creator recommendations more than traditional ads, suggesting the new feature is likely to be successful.