Mega Producer Allu Aravind pooled out a bunch of businessmen and floated the first ever Telugu digital platform Aha. The response was decent and Aha now has a decent set of web series and movies that are streaming on the Telugu platform. The recent talk shows, dubbed movies and straight Telugu movies gained enough number of new subscribers for the digital platform. Allu Aravind and the team of Aha are completely happy with the response and they are now in plans to take the digital platform to the next level. Several new projects are planned which are in various stages of pre-production.

Allu Aravind locked several Telugu directors for web-series, web-based movies. Directors like Vamshi Paidipally, Nandini Reddy, Krish, Maruthi and Praveen Sattaru are working on the scripts and are finalizing projects for Aha. They are also taking decent remuneration for their works and some of them are co-producing films. Top director Sukumar inked a two-film deal with Aha and will co-produce web-based films that will be made on interesting concepts. Aha is said to have allocated a huge budget for these web-based films and web series. Aha is expected to end up as a tough competitor for several digital platforms very soon.

By Siva Kumar