(Image source from: Instagram.com/samantharuthprabhuoffl)

Samantha Ruth Prabhu is going to be the new face of the Tommy Hilfiger women’s watch category. The premium brand owned by NYSE-listed PVH Corp featured Samantha in a campaign in April. Samantha will be the new face for the women's watch category and the promotions will run all over social media and digital platforms.

Tommy Hilfiger watches were manufactured by The Movado Group Inc. Samantha will be the face of the new spring-summer 23 collection. The campaign was shot by Abhitabh Kame in Mumbai. Last week they had a grand launch, where the president of Movado Group and Samantha participated. On the work front, Samantha flew to London for Varun Dhawan's Citadel shoot.