(Image source from: Twitter.com/PushpaMovie)

North India distribution rights for Sukumar's Pushpa 2 have been pre-acquired by Anil Thadani for a record price of Rs 200 crore. The movie 'Allu Arjun' has become a pop culture phenomenon among movie buffs and from satellite to digital to distribution, there has been an unprecedented demand for the film in the film industry, resulting in unprecedented records. . The digital rights for 'Pushpa 2: The Rule' will be sold to Netflix for a jaw-dropping base price of Rs 250 million and could go up to Rs 300 million, according to people close to the development. “This is a record deal in all languages, breaking the previous record by around Rs 100 crore. 'Pushpa 2' is one of the most anticipated pan-Indian films after 'Baahubali 2' and 'KGF 2' and all parties involved are confident that the content will create buzz on the respective platforms ' said a source.

officials also added that the contract will vary depending on box office performance. "The new approach is to set a base price and increase the price depending on the box office collection. The base price of the 'Allu Arjun' movie is Rs 250 million and the kicker is Rs 300 million," the source said. The story concluded. The previous record holder for digital rights sales is SS Rajamouli who ordered RRR for his Rs 170 million. Directed by Sukumar, 'Pushpa 2' is scheduled to release on August 15, 2024. The makers have announced the date when Allu Arjun will be seen as his Pushpa and are gearing up to release more assets in the coming months. Pushpa's first film grossed Rs 125 crore in Hindi amid the coronavirus pandemic and the sequel is expected to break box office records. The film is his DSP musical and also stars Rashmika Mandana and Fahadh Faasil. Shooting is currently underway and the makers are aiming to complete Pushpa 2 by the end of May.