Indian celebrities and actors apart from their regular shoots are also increasing their association with start-ups. In addition to putting in money, they are also taking an active part in its promotion and marketing.

Here are some of the Bollywood celebrities who are also startup investors:

Priyanka Chopra

                       (Image source from: Instagram/priyankachopra)

The actress who is already as busy as a bee in both Bollywood and Hollywood industries took time out to invest in a dating app Bumble, which was launched in India. Bumble, unlike most dating apps, lets women make the first move when it comes to matches.

She is also the brand ambassador and an advisor to the female-centric app.

Deepika Padukone

                       (Image source from: Instagram/deepikapadukone)

Bollywood diva Deepika Padukone became the face of a flavored yogurt brand, Epigamia, after she invested an undisclosed amount in its manufacturer, Drum Foods International. She also took in the Series C round of funding of the company, which also owns Hokey Pokey ice creams. 

Aamir Khan

                       (Image source from: Facebook/aamirkhan.com)

Aamir Khan recently invested $300,000 in an online furniture rental platform Furlenco that is run by Kieraya Furnishing Solutions across eight cities in India.

Hrithik Roshan

                      (Image source from: Instagram/hrithikroshan)

Hrithik Roshan has backed Bengaluru-based health and fitness startup CureFit. The actor who is amongst the fittest in the industry is also the brand ambassador to this chain. The startup has also raised $75 million from Piramal Group’s Anand Piramal, Accel Growth, Kalaari Capital and IDG Ventures India in a Series D funding round. 

Malaika Arora

                       (Image source from: Instagram/malaikaaroraofficial)

Malaika Arora backed a Mumbai-based startup Sarva which runs yoga studios. She joins an elite list of celebrities who are already a part of this venture like pop icon Jennifer Lopez and former American baseball player Alex Rodriguez.

Amitabh Bachchan

                      (Image source from: Instagram/amitabhbachchan)

In 2015, the senior Bachchan invested $250,000 in Ziddu, along with his son and actor Abhishek Bachchan. Ziddu is a cloud service provider and is run by Meridian Tech.

Madhuri Dixit Nene

                       (Image source from: Instagram/madhuridixitnene)

In 2014, the veteran actress invested in wearable and preventive healthcare devices startup GOQii. The startup was founded by Vishal Gondal in 2014.

Karisma Kapoor

                       (Image source from: Instagram/karismakapoor)

The 'Dil Toh Pagal Hai' actress invested in BabyOye, an e-tailer for baby products owned by Nest Childcare Services Pvt Ltd. She owns a 26 percent stake in the business.

By Sowmya Sangam