(Image source from: Twitter.com/RedChilliesEnt)

Shah Rukh Khan’s Jawan non-theatrical rights have been sold for a record price even before its trailer release. There is an enormous buzz around SRK’s Jawan and this made the makers get excited for Rs 250Cr for (digital, satellite and music) non-theatrical rights. Sources claim that both Jawan and Dunki jointly were sold for 480 Cr, that is Jawan for 250Cr and Dunki for 230 Cr.

Jawan is directed by Atlee and is produced by Shahrukh Khan and Gauri Khan under his own production company Red Chillies Entertainment. Jawan will be dubbed in Telugu and Tamil also and the theatrical rights are already sold. Telugu rights were bagged by Dil Raju. Whereas Dunki is a Hindi film under his home ground banner. Dunki will hit the screens in December this year.