(Image source from: Canva.com)
Social media and its content have evolved significantly over time. Instagram started as a photo-sharing platform in 2010, but it has now become a black hole for all types of content. From classic funny cat videos to popular GRWM (Stay With Me) clips, the platform has something for everyone. GRWM videos are now more than just makeup tutorials and fashion shows. They're a storytelling device, they express personal experiences, they touch on politics, and they even offer insight into people's love lives. But there is a type of narrative that audiences are tired of. It's a chaotic, exciting and sometimes scary story about a love affair between a man and a stranger. No, we're not talking about shiny, fabulous rings here. These are raw, unfiltered views on dating that will show you every bump in the road. These roles often look like this:
“Get ready with me to go on a first date”
“Get ready with me while I tell you about my date”
“Get ready with me to go on a second date”
“Get ready with me to meet my ex”
Oversharing on social media is nothing new, but the trend of discussing dating life gained momentum in the West before spreading to other regions. One of the pioneers of this trend is Danielle Walter, a 31-year-old American fashion designer who is often referred to as "the girl who takes you on a date." According to Danielle, she began sharing her dating experiences to let others know that they are not alone in their struggle for love. The result? He gained almost 1 million followers in less than a year. After all, she was already on the top 12 dates this year! Indian manufacturers are also welcoming this trend. Zakir Siddiqui, an Indian influencer based in San Francisco, calls himself the “viral Indian black belt man on a first date.” His videos include before and after updates, and he has gained over 100,000 followers with just 59 posts. Our analysis of these similar “dating content” posts shows that this type of content often captivates viewers, with comment sections full of people sharing their thoughts on dating and being excited about it. The data shows the same thing. A recent study by Bumble surveyed 41,294 people to predict dating trends in 2025. This is how GRWM dates, live breakups, post-date get-togethers, awkward setups, complicated dating and relationship "tests" have made our new favorite reality show.
According to Bumble, this growing social media bubble will take on a new and even more relevant reality in 2025. The survey also shows that almost half (48%) of Indian singles find dating and authentic relationship content more authentic. It acts as a “window” to the larger dating experience, including the good and the bad. The shift to a more transparent sharing of dating experiences has positive effects: One in four women (26 percent) said in a local survey that it made them feel less insecure and lonely. Seeing others talk openly about these experiences can lead to healthier relationship goals, help you recognize potential red flags, and have larger conversations sooner. In fact, more than a third (39 percent) of singles say real, positive dating content makes them more optimistic about their love life, and this is even more common among women (50 percent).
It's not just humor and attractive people that attract us. We are fascinated by the way emotions unfold and provide insight into the complexities of attraction, romance and connection. Whether it's a ring or just a friend who entertains us with his stories, we find them relatable and very interesting. But experts believe that this “oversharing” often comes at a price, a price that those who share too much have to pay. Social media may have turned dating into a real reality show, but it's important to remember that the most meaningful love stories are the ones told offline. After all, the world loves a good story and the best chapters are written for an audience of two.
