(Image source from: })

Do you shop regularly on your smartphone? Are you a regular user browsing google for online shopping? Google intends to make your job much easier by unveiling a buying button in mobile shopping ads.

New way for shoppers browsing Google on their smartphones

Shoppers can now simply tap on a button included in the ads that appear in Google search results. Tapping a button allows smartphone shoppers to buy merchandise easily.

Named as “Purchases on Google”, the feature completes sales leveraging financial information that has already been stored with Google. The information about the customers who use the Google’s buying button can be gathered by the participating merchants.

At an initial level, nearly dozen retailers are using Google’s buying button. And Google hopes to increase this number before the end of 2015.

Easier mobile shopping at Google

The new feature could be a part of Google's attempt to make mobile shopping easier for people besides diverting traffic from other e-commerce leaders.

A similar type of button is also being tested by Facebook for ads, which appear in its popular social network.

-Sumana