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Electronic giant Apple Inc, achieved newest record of crossing $700 billion of capitalization. On February 10th shares in the world-renowned electronics company closed at just over $122 each, making the firm the first publicly quoted American firm to achieve a market capitalization of more than $700 billion. That propels it to a valuation way above the next-biggest company on the list, Exxon Mobil, an oil firm with a valuation of about $380 billion.

Apple’s chief Tim Cook, at a technology conference on the day that his firm broke the $700-billion mark, said that the belief that huge companies inevitably find it hard to keep growing at rates more commonly associated with sprightly small ones was “old dogma”. And he pointed out that Apple’s sales are rising incredibly fast in China, a vast market in which the firm boasted revenues of $38 billion in 2014, up from $1 billion a few years ago.

The firm believes in their capability of creating own market and own standards in digital world.  The new innovations will add to its existing panoply of shiny iGadgets. In April it is due to start selling a much-awaited smart watch that lets wearers read emails, send messages and download apps that enhance its usefulness. Apple is also known for its eco-friendly approach in doing business.

-Kannamsai