Reliance Jio, India’s latest telecom operator that overturned market and put a threat to every  the telecom company in the country, is now closing in to 50 million paid users, just days before its free voice, and free data offer ends.

Out of more than 100 million free subscribers, almost 50 million users have signed up for the ‘Jio Prime’ membership by paying a one-time charge of 99 rupees and buying the data packs.

According to a company official Jio has already achieved more than 50% of the target set for Jio Prime membership.

Jio’s free call and data plan ends on March 31st. Jio is offering its customers Prime membership at one time fee of 99 rupees. The voice call will remain free and unlimited data will cost 10 rupees per day.

The Jio official also said that daily addition is going up exponentially and the actual numbers will be shared after the expiry of the free offer on March 31st.

Out of the 100-105 million Jio subscribers at present, around 30 percent are secondary connections taken by individuals to get an extra free data.

Out of the remaining 70 percent unique subscribers, the company is targeting to convert at least two-thirds to the Jio Prime loyalty program.

At 50 million the company will become the largest service provider of paid broadband services in the country.

Bharti Airtel is currently the market leader; it had a combined user base of 37.7 million for its 3g and 4g services at the end of 2016. The numbers were down from 41.3 million, three months earlier

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