(Image source from: Myfirstshow.com)

Allu Arjun is all delighted with the super success of Ala Vaikunthapurramuloo. The actor partied hard for the super success of the film. Allu Arjun is all set to join the sets of Sukumar's action thriller from the mid of this month. Before this, Allu Arjun is set to promote 'Aha', an OTT platform that is floated by his father Allu Aravind. The platform was launched recently and Allu Arjun is shooting for commercials for the promotion of Aha.

Trivikram is currently directing these commercials and the shoot is happening in Ramoji Film City, Hyderabad from today. All these commercials will be aired across the digital platforms and social media in the coming months. Allu Arjun took this as a responsibility to promote Aha. Allu Aravind also inked deals with several filmmakers to produce content that will be released on Aha. Allu Aravind is also acquiring the digital rights of various Tollywood films.