LinkedIn’s three-step strategy for India ensured high accessibility!
September 14, 2016 17:27
LinkedIn, has made one of its first big post-Microsoft acquisition announcement for India. The company has announced three strategic initiatives that has been aimed at students, professionals and companies. To put things into perspective, LinkedIn has 37 million members in India, that has now been considered as the growth field by many companies. The three initiatives are LinkedIn Lite, LinkedIn Placements and LinkedIn Starter Pack.
The three ‘strategic steps’ bring easy access with lite version, ensuring students across the country to get on the platform, and finally going the enterprise way to offer a structured format to otherwise unorganised startups and SMBs.
India is a mobile-first country, but mobile experience is marred with network-related hurdles. And, that’s why we’ve been seeing an increase in companies opting for a simultaneous lite version. For instance, Facebook and Flipkart both have lite versions of their respective apps.
Now Microsoft has ensured that network related issues won’t cause a hindrance for its users, who largely access LinkedIn via mobile. A lite version is usually an user friendly version of the mobile app that utilises lesser system resources and has smaller installation size. In lite version, app memory and cellular data usage are usually a fraction of what the original app uses. That’s why it takes a minimum time to load the pictures.
Microsoft claimed that the Lite version of LinkedIn will offer 4X load times irrespective of the mobile network or the device. This move is only going to increase the reach and accessibility by people, who would otherwise avoid such heavy apps. Fast seamless experience, faster load times and data efficiency will ensure that the app is accessible to all.
By Prakriti Neogi